Advertisers sometimes lose sight of what their customers are truly looking for. Understanding this can be the secret to writing an ad that stands out from the sea of DKI keywords. To make it easy for people to convert and remove ambiguity, all these ads should focus on telling prospects what they want to hear: Because the goal of the searcher is to have someone buy their car.
Or even worse, will they get a call back from seven interested companies who will spam them until they die? Google has recently come out with a simple countdown timer you can set within your text ads. All you have to do "How to write a good dating advert" add this little snippet inside your How to write a good dating advert or description:.
After you set the end date, your ad will include a countdown in real time. The concept of being current and timely is pretty intuitive; what happened recently will get more eyeballs and interest than what happened three months ago.
The same is true with your AdWords ads. Have you tried testing copy that states how many customers you serviced last month or this year? I put this to the test for a tax accounting firm. Here were the two ads we pitted against each other:.
Numbers are easy to digest and understand, and studies show that incorporating them into your copy can make it appear more accurate and credible.
Just kidding, the new ad did! Why did this happen? The specificity of the new ad could have made it just a tad more credible than the control ad. If you're including a number, write out How to write a good dating advert exact number!
And the more believable you become, the bigger your chances are of becoming the next David Blaine, or just really good at giving people a pleasant experience. When it comes to writing ads, do you sometimes fall into the trap of being a little egocentric?
Words like that fail to focus on the customer's needs and can hurt your chances of getting a click — not to mention they've been shown to hurt conversions on landing pages, too. Take these ads for example:. One could argue both Shopify and Volusion do a great job, but we all know that AmeriCommerce struggles. What can you do for me?! And as always, lead with benefits.
Many even advertise nationally. Even if you offer services world-wideyou want to be welcoming to your potential customers "How to write a good dating advert" show them that help is right around the corner. You may already have a number that you use for all your Google Ads call extensions and landing pages, or maybe even a pool of numbers.
But did you know that having phone numbers with geographic proximity to the visitor can double your conversion rates? By creating geographic-specific AdWords campaigns and have your ad copy and call extensions specific to that geographic area as well. Go to a call tracking provider and start buying all their local phone numbers.
This post originally appeared on the Unbounce blog. Visit the AdWords Grader. So how do you do it? Ready to have some fun? Worried about your PPC account? Wondering how you measure up to competitors? Get a free AdWords Performance Grade! Interested prospects might search for something like this: All you have to do
How to write a good dating advert add this little snippet inside your headline or description: This is what the countdown dashboard looks like.
We used the countdown feature to countdown the days until Thanksgiving and holiday deals began. We discovered the click and impression assisted conversions for this ad copy performed at a significantly higher rate than other copy. We also saw higher conversions associated with this copy on Thanksgiving and for about a week after as a result.
Here were the two ads we pitted against each other: The control ad top and the variation bottom The result? Get super specific Numbers are easy to digest and understand, and studies show that incorporating them into your copy can make it appear more accurate and credible.
The control ad top and the variation bottom Which one do you think performed the best? The control ad did. How could we make the ad perform even better? By getting even more specific. The more specific you are, the more believable you become. Make things personal When it comes to writing ads, do you sometimes fall into the trap of being a little egocentric?
Take these ads for example: Which one stands out and gets you most excited to click? Yeah, believe it or not, your numbers could be working against you. That is, if you start testing today. Find out if you're making mistakes with AdWords. Everything You Need to Know. Watch the video below on our Free AdWords Grader: View the discussion thread. Up close and personal – a longer look at a lonely hearts ad. The first date I went on seemed promising to begin with.
According to his profile. How to Write a Good Advertisement [Victor O.
Schwab] on sandisfield.info But this book hasn't been revised sinceand many of the examples date from. Perfect your online dating profile and attract the singles you want to date! It's a good opportunity to give people an idea of what you do in your spare time as well as part of completing a profile on dating sites is having to write a personal ad.