Register to become a member today. You'll get the essential information you need to do your job better, including.
To get unlimited content and more benefits, I m ready for your love out our Membership page. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Log in or go "I m ready for your love" to the homepage. Hispanics are ready for your love. Brands that recognize Hispanics and play a positive role in their community will be rewarded. I am a Latina who moved to America four years ago. As a marketer, I can't get around the enigma of Hispanics yet.
So powerful, yet so weak. So much potential, yet so invisible. Hispanics have not yet discovered their power, and they are unaware of their true potential. Hispanics overwhelmingly 82 percent think that they should be valued more than they are today. This displeasure applies across the board, not just to the political sphere.
Hispanics by more than two to one 68 percent feel their values are shared by other Americans. And those values are vital: They still believe in the American dream 69 percentsaying overwhelmingly that if you work hard you will get ahead 80 percent or greater across generations. Yet, barely half 54 percent say they see their values reflected by major brands, similar to the number for media and pop culture 55 percent.
Dear brands, take note. Invest in us truly and it will pay off. Don't only be transactional, but engage in our well-being. Help us get training, education. Look at this data point: Hispanics say strongly that if a brand plays a "positive role" in their community they will be "more favorable" to that brand 84 percent and "more likely to be a customer" 81 percent.
Two important trends are reinforcing each other. First, of course, is the demographic growth of Hispanics in the United States, currently 18 percent of the overall population. But you already know that. You also know that there is no possible growth in the future without the Hispanic market and other minority communities.
Senior marketers at Fortune companies expect from 11 percent to 25 percent of their growth in the next five years to be driven by Hispanic consumers, according to a study by Think with Google. This demographic reality will be magnified by the second trend captured in our survey.
Hispanics are just beginning to embrace their own strength and identity. The Hispanic Sentiment Study found that most Hispanics 77 percent were unaware of, even surprised by, recent positive accomplishments in the Hispanic community. Did you know, for example, that the dropout rate for Hispanic high school students, once nearly 20 points higher than other groups, is now only a few points higher?
Or that 86 percent of small business growth between and was driven by Hispanics according to Stanford Graduate School of Business researcher Remy Arteaga? That's a success story! When we shared these stories with respondents in our survey their pride in being Hispanic I m ready for your love. Just imagine the exponential growth of the community when I m ready for your love absorb and embrace their power.
Still, there is much work to be done. We are fragmented, underrepresented and misperceived. We have to stop thinking as 26 different nationalities and unite as one community. That single act will allow us to move from thinking small to thinking big.
While there is a lot focus on the differences 'I'm from Venezuela, different than the Mexican, not like the Cuban…' etc. I am optimistic that it will not be an impossible hurdle. Ninety percent of the people surveyed said they wanted to belong to a distinct community. No one asked me, but hey, someone has to do it, and I cannot think of something more important and timely for me, my kids and the next generations than changing our own history now.
Brands that accompany us on our journey to unification and growth will have a gratifying ROI. Major brands can and should benefit from this by placing successful Hispanics and their stories in your messaging, marketing and advertising. A recent campaign for America's Dairy Farmers featured chef Mario Lopez, talking about dairy products he loved and the importance of connecting around meals.
That sure is a Hispanic family value. But Mario was not there as a Hispanic. He was there as an American, a family man and a star of the food industry. The Hispanic community needs to see leaders like that, in all walks of life. As I said the other day when I visited Microsoft to celebrate Hispanic heritage month: The time to wake the sleeping giant and make it roar has arrived. Brands have an opportunity to do well and do good. It is no secret that there are unfortunate conversations in our society that I m ready for your love Hispanics feel estranged and threatened.
This country is better than that. The United States needs the drive and commitment of Hispanics. It needs people like Jorge, whom I met in Ketchum, Idaho, this past summer. He started out years ago washing dishes, saving his money. Now he owns the Burger Grill restaurant that serves buffalo burgers and creates jobs. That IS the American Dream in action. Jorge is one of the millions of Hispanics building a better country.
Brand leaders should reach out with messages of respect and inclusion. Recognize Hispanics not only as consumers but as citizens, workers, leaders, parents, children, siblings and friends. Don't just lunge for our expanding wallets. Reach out for our hearts. This will be noticed — and rewarded. Adobe on its future as rival Salesforce invades its turf By George P. Slefo - 2 days ago 0.
Who stole the marketing industry? You'll get the essential information you need to do your job better, including 7 free articles per month on Ad Age and Creativity Ability to comment on articles and creative work Access to 9 custom e-newsletters like Ad Age Daily, Ad Age Digital "I m ready for your love" CMO Strategy To get unlimited content and more benefits, check out our Membership page. So, here is my message for agencies and brands.
Here comes the key point. Gorgon City - Ready For Your Love (Letras y canción para escuchar) - I'm ready for the start of something new / I'm ready to depart from what make me blue / I'm.
Find a Fern Kinney - I'm Ready For Your Love first pressing or reissue. Complete your Fern Kinney collection. Shop Vinyl "I m ready for your love" CDs. [Verse 1:] I'm ready for the start of something new. I'm ready to depart from what made me blue. I'm ready for my heart to let you through.
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- MNEK - READY FOR YOUR LOVE (GORGON CITY REFIX) by MNEK | Free Listening on SoundCloud
- Ready for Your Love Lyrics: Yeahey / Ahha / I'm ready for the start of something new / I'm ready to depart from what made me blue / I'm ready for my heart to let. "Ready for Your Love" is a song by English electronic music production duo Gorgon City. It features the vocals from MNEK. It was released on 26 January
- Gorgon City - Ready For Your Love (Letras y canción para escuchar) - I'm ready for the start of something new / I'm ready to depart from what make me blue / I'm. Lyrics to "Ready For Your Love" song by Gorgon City: I'm ready for the start of something new I'm ready to depart from what made me blue I'm ready for my.
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- Yeahey Ahha I'm ready for the start of something new. I'm ready to depart from what made me blue. I'm ready for my heart to let you through. But most of all, most . [Verse 1:] I'm ready for the start of something new. I'm ready to depart from what made me blue. I'm ready for my heart to let you through. But most of all, most of.
- READY FOR YOUR LOVE - Gorgon City - sandisfield.info
- GORGON CITY - "READY FOR YOUR LOVE" [FT. MNEK PAINTS HERE WITH AN APPEALINGLY WIDE BRUSH (“I'M READY...
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Register to become a member today. You'll get the essential information you need to do your job better, including. To get unlimited content and more benefits, check out our Membership page.
We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Log in or go back to the homepage. Hispanics are ready for your love. Brands that recognize Hispanics and play a positive role in their community will be rewarded. I am a Latina who moved to America four years ago. As a marketer, I can't get around the enigma of Hispanics yet. So powerful, yet so weak. So much potential, yet so invisible. Friendships
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I'm ready for my hands to touch the firmament I wanna understand how it feels to countermine I'm ready for my eyes to see the light But most of all' most of all. I'm ready to be strong, I pump my fist I'm ready to be wrong so I can be right there I'm ready to associated and shook my cares But most of all' most of all. Stars burn bright Everything is changed between you and I I was so apprehensive but I don't know why Baby I'm ready for you to be by my side, by my side.
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